Archive | 2019

New luxury and meaning

Luxury Brands Face a Crisis of Meaning: Here’s How to Fix It

Luxury brands are caught between a rock and a hard place. They keep trying to up their prices by elevating their luxury value proposition, but the foundation on which they are trying to build that perception is shifting out from under them as consumer’s idea of luxury and theirs no longer align. Quite simply, luxury […]

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Public relations power

Help for Brands Looking to Spread the Word

In survey after survey that Unity Marketing conducts with brands and retailers, word-of-mouth marketing inevitably rises to the top as both their most used and most effective marketing medium.  Word-of-mouth has credibility unmatched by any other. Unlike paid advertising and marketing messages pushed out by brands and retailers, word-of-mouth communicates authentic news that the one […]

Millennials and GenZ luxury market

How Millennials and Gen-Z Are Radically Changing the Luxury Market

A new study is out that sets the stage for a radically transformed luxury market by 2025. Millennials are driving this train, and what they expect from luxury brands is radically different from previous generations. Fasten your seatbelts, it’s going to be bumpy ride into 2025.The study, produced by two powerhouses in luxury circles, Boston Consulting […]

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Target Self Checkout & Assisted Checkout

Forget Omnichannel Retail and Think Harmonically — Target, Ulta and Best Buy Have

Omnichannel is a term losing favor in retail circles. For example, SageBerry Consulting’s Steven Dennis took retailers to task for thinking that omnichannel strategies are the answer for what ails retail.“The problem for far too many retailers is that they still are stuck in their channel-centric thinking and their organizations, metrics, systems and incentives still reflect that,” Dennis wrote.Numerous […]

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Shopping Mall

Four Demographic Trends Determining Retailers’ Future

Everybody in retail knows that their success depends on understanding the customer. And understanding the customer starts with understanding their demographics.Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can see […]