Home furnishings brands: Meet the HENRYs! The gatekeepers to future prosperity. HENRYs (High Earners Not Rich Yet) are an often overlooked and not a well understood segment of consumers. HENRYs have high incomes, ($100,000-$249,999) putting them in the top 20% of all U.S. households, but not nearly as affluent as the Ultra-affluents (top 2-3% with […]
Archive | March, 2016
HENRYs (high-earners-not-rich-yet): The World’s Most Influential Customers on The Ultimate Entrepreneur with Jay Abraham
Discover how HENRYs — high-earners-not-rich-yet consumers — can help entrepreneurs grow their businesses I recently shared with host Paul Durante of The Ultimate Entrepreneur with Jay Abraham radio show to talk about HENRYs. Click here to hear our discussion. About Jay Abraham Abraham is the world’s preeminent business growth expert. He is a mammoth […]
Defining Premium: The DNA of Luxury with Marc Rosen at LuxePack Conference (May 11, 2016 @ Pier 92, New York City)
Join me May 11 at the LuxePack conference where I will be sharing the stage with Marc Rosen, Marc Rosen Associates, and a panel of other eminent beauty marketing experts to unravel the secrets of successful marketing and packaging of beauty products. Also sharing will be Karen Young, The Young Group; Kodi Traver, SGD North America; and Rhona […]
How to Sell a Million-Dollar Home
The Wall Street Journal recently reported that sales of luxury homes has stalled, while the entry-level market is hot. They report “Housing has become a tale of two markets, brokers and economists said, with lower-priced homes selling quickly even as inventory of expensive ones piles up.” With competition growing fast to move those luxury homes, […]
RH Understands Brands Can’t Buy Loyalty with Points
RH, the brand formerly known as Restoration Hardware, is redefining the concept of a furniture store, opening large-scale showcase galleries in historic buildings that become true experiences while abandoning malls and shopping centers. In its pioneering fashion, RH just announced a new kind of loyalty program, heavy on customer experiences and services that make the […]