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Help to Grow Your Art Business

I just got back from Artexpo New York where I addressed a packed audience about Marketing Original Art in New Luxury Style. One exhibitor came up to me afterwards and said that my talk ‘had been worth the price of admission.’  That’s why I wanted to share my message with you. In a nutshell, I […]

art expo

Marketing Art in Today’s New Luxury Style at Artexpo New York (April 15 @ Pier 94, New York)

Join me at Artexpo New York 2016 at Pier 94 in New York City. I will be giving a keynote presentation on April 15 at 11 a.m. Come and hear how to market art in new luxury style drawn from the latest research Unity Marketing has conducted on the art market. You will learn about: […]

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How Patina Gallery Stands Out in a City Filled with Art Galleries

How Patina Gallery Stands Out in a City Filled with Art Galleries

Santa Fe, New Mexico’s Patina Gallery faces an especially challenging competitive marketplace.  It’s located in a city filled with other art galleries that attracts art-buyers, not just from the local community, but from across the world.  But Patina has discovered ways to stand out in a crowded field to become a ‘shop that POPs!’ by […]

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New Report, Art Gallery’s Guide to Marketing Art in New Luxury Style, Reveals How to Confront Disruption in Art Retailing

The traditional business of operating an art gallery has been disrupted, with the number of art galleries down about 25% since 2010, as more consumers buy art online. Unity Marketing has published a new report about today’s art customer and how art galleries can realize confront disruption and achieve greater success in selling art in […]

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Art Marketers Must Capture the Emerging "Creative Class"

Art Marketers Must Capture the Emerging “Creative Class”

Marketing art requires understanding the young, urban dwellers Marketers need to aim for the young, urban dwellers who may not have the money yet to buy masterpieces, but have the passion to build an art collection. Attendees at the recent Art Basel show in Miami Beach were witness to a display of affluence. According to […]

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