Tag Archives: Suitsupply

Suistudio Brookfield Place

Suistudio Is Suitsupply’s “Me Too” Answer for Women

Since its founding in 2000 in Amsterdam, Suitsupply has been an unqualified success. Launched out of the trunk of Fokke De Jong’s car, giving new meaning to “Trunk Show,” Suitsupply has been helping men worldwide “find their perfect fit” in tailored fashion. Starting first with an online direct-to-consumer model, Suitsupply carved out a niche in men’s suiting […]

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Luxury woman shopper

New Luxury, Old Luxury; Real Luxury, Faux Luxury — What’s a Brand to Do?

The latest news cycle has revealed chasms growing in the land of luxury: In late July, LVMH, home of storied Louis Vuitton brand, reported that first half 2016 sales of its flagship fashion and leather luxury goods segment dropped .8% from same period last year. Then, on the cusp of NY Fashion Week, Tim Gunn […]

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Lucury brand story telling

Luxury Brands: Tell New Stories for Your Most Profitable Customers

Brands need new stories to tell that connect with the next generation’s values and mindset In a recent Adweek article about five trends shaping the future of retail, Christopher Brace, CEO at Syntegrate Consulting, made it crystal clear: Brands need to tell new stories to capture the next generation customers.  On the need for effective story […]

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Will the 2016 Presidential Election Hurt Luxury Retail?

At a recent conference I ran into a colleague and friend who comes from the retailing side of the luxury market.  As most conversations these days turn to this crazy election, my friend casually mentioned from a 20+ year perspective that presidential election years are tough for luxury retailers. This was followed closely by Bain […]

What Do HENRYs Want? cover flat

Luxury Brands: Meet Your Best Customer and Its Not Who You Think It Is

He’s Young, Affluent & His Name is HENRY (high-earner-not-rich-yet) Luxury marketers tend to view middle-aged women as their best customer prospects, but based upon analysis of spending habits among the different demographic segments, men, especially young, HENRY men ($100k-$249.9k) on career paths leading to ultra-affluence ($250k+), represent the best luxury prospects.  What sets men apart from […]

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