In a recent blog post, I posed the question, New Luxury, Old Luxury; Real Luxury, Faux Luxury – What’s a Brand to Do? It got me thinking more about what exactly makes a brand ‘luxury.’ To research the question, I happened upon a section from my book, Putting the Luxe Back in Luxury: How new […]
Tag Archives: Shinola
New Luxury, Old Luxury; Real Luxury, Faux Luxury — What’s a Brand to Do?
The latest news cycle has revealed chasms growing in the land of luxury: In late July, LVMH, home of storied Louis Vuitton brand, reported that first half 2016 sales of its flagship fashion and leather luxury goods segment dropped .8% from same period last year. Then, on the cusp of NY Fashion Week, Tim Gunn […]
Luxury Brands: Tell New Stories for Your Most Profitable Customers
Brands need new stories to tell that connect with the next generation’s values and mindset In a recent Adweek article about five trends shaping the future of retail, Christopher Brace, CEO at Syntegrate Consulting, made it crystal clear: Brands need to tell new stories to capture the next generation customers. On the need for effective story […]
Will the 2016 Presidential Election Hurt Luxury Retail?
At a recent conference I ran into a colleague and friend who comes from the retailing side of the luxury market. As most conversations these days turn to this crazy election, my friend casually mentioned from a 20+ year perspective that presidential election years are tough for luxury retailers. This was followed closely by Bain […]
Shinola Can Thank HENRYs for Its Success
Yesterday’s New York Times published a story about Shinola, famous for its ‘Made in Detroit’ watches, bicycles and leather goods. It profiled how the company kickstarted a renaissance of growth and prosperity in Detroit. Reporter Alex Williams wrote: As recently as a few years ago, when Mr. Kartsotis started his company [Shinola] known for its […]