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Whether culture shapes brands or brands shape culture is a chicken or egg question. Both are inextricably linked, and a review of the academic literature doesn’t help tease out which comes first. Rather, the research focuses on how culture influences consumer’s perceptions of brands, not the role that brands play in influencing culture.Bernard Arnault, the […]
The French luxury conglomerate Kering, number two in the global luxury market, just issued a rare warning that first-quarter revenues are expected to decline 10% from last year’s $5.5 billion (€5.1 billion) and projects its flagship brand Gucci to be off nearly 20%, down from $2.8 billion (€2.6 billion).Kering cites particular weakness in the Asia-Pacific […]
On the surface, LVMH just reported very reassuring numbers in its third-quarter earnings update. Organic growth totaled 14% through the first nine months of 2023. However, the company took a 4% hit due to exchange rate fluctuations, so adjusting for that, sales advanced 10%, from $60 billion last year to $66 billion this year (€56.5 […]
The leading global luxury brands showed topline gains for the first half of the year, despite a drop in sales in the U.S., where aspirational consumers are stretched thin and have cut back on indulgent purchases.In most recent reporting, all but Kering showed outstanding topline gains – LVMH was up 15% to $46.5 billion and […]
LVMH CEO Bernard Arnault opened the 2022 year-end earnings call with a simple statement that summed the year’s accomplishments in a nutshell:“I want to say once again, at the risk of tiring you, record results for the Group LMVH. We achieved just over €79 billion ($86 billion) in revenue, just over €21 billion ($22.8 billion) […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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