E.l.f. Beauty acquired Hailey Bieber’s Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.’s largest acquisition and crucial as E.l.f. growth slows.
Tag Archives: E.l.f. Beauty
How E.L.F. Beauty Became a ‘Sticky’ Brand
e.l.f. Beauty stock took a hit recently from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky quality of the brand.
