Tag Archives: Apple

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How Angela Ahrendts Imagined A New Apple Retail Experience: Today At Apple

For years Apple has been way out front in imagining the possibilities of new retail experiences.  Now with its ‘Today at Apple’ program, recently launched worldwide, this information-age leader is evolving at the forefront of imagination retail, the essential step in transforming retail from a product-based (i.e. selling Apple computers and iPhones) to a people-based […]

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Luxury Marketing’s Higher Calling – from the 4Ps to the 4Es

In 2013, the American Marketing Association changed the definition of marketing.  It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]

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New Luxury, Old Luxury; Real Luxury, Faux Luxury — What’s a Brand to Do?

The latest news cycle has revealed chasms growing in the land of luxury: In late July, LVMH, home of storied Louis Vuitton brand, reported that first half 2016 sales of its flagship fashion and leather luxury goods segment dropped .8% from same period last year. Then, on the cusp of NY Fashion Week, Tim Gunn […]

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Luxury Brands: Tell New Stories for Your Most Profitable Customers

Brands need new stories to tell that connect with the next generation’s values and mindset In a recent Adweek article about five trends shaping the future of retail, Christopher Brace, CEO at Syntegrate Consulting, made it crystal clear: Brands need to tell new stories to capture the next generation customers.  On the need for effective story […]

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Will the 2016 Presidential Election Hurt Luxury Retail?

At a recent conference I ran into a colleague and friend who comes from the retailing side of the luxury market.  As most conversations these days turn to this crazy election, my friend casually mentioned from a 20+ year perspective that presidential election years are tough for luxury retailers. This was followed closely by Bain […]