Saks Fifth Avenue has launched a luxury storefront on Amazon. Saks lends Amazon credibility in the luxury market, but Saks’ association with Amazon could hurt its image.
Tag Archives: Amazon
Victoria’s Secret Launches On Amazon: Risks Outweigh The Rewards
Following an abysmal first quarter 2023 earnings report, Victoria’s Secret dropped another bombshell announcing it is expanding bra and panty distribution on Amazon. With an ongoing slide in revenues, Victoria’s Secret needs something to jumpstart sales and it’s decided partnering with Amazon will do the trick. So, it’s launched a branded Amazon Fashion storefront featuring over 4,000 Victoria’s Secret […]
For A Brand To Stand Out, Forget Unique Selling Proposition (USP); Adopt Unique Point of Difference (UPD)
The concept of the Unique Sales Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in the late 1940s and 50s and then introduced into the lexicon in his 1961 book Reality in Advertising, he called on brands to extend their product advertising from product features to […]
What Amazon Prime Day And Other ‘Christmas in July’ Events Predict For Holiday 2022
Amazon Prime Day event, held July 12 and 13, broke records to become the biggest event in company history. However, the company didn’t provide a final sales tally, and we likely won’t get the results until next quarter. As it is, news from the retail giant wasn’t so good in the second quarter, with revenue […]
Retail Unionization Is on the Rise at Amazon, Starbucks, REI and Apple
During the early days of the pandemic, a new phrase entered our lexicon: essential workers. Defined by the U.S. Department of Homeland Security, “Essential workers are those who conduct a range of operations and services that are typically essential to continue critical infrastructure operations.”Many retail employees fit that definition including those working in grocery stores, […]
