Prospects for Home Brands In Post-Pandemic World
The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market.
Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar Consulting.
And for a wider look across other segments in the market, I just published a white paper for our American Marketing Group entitled, Finding Your Brand’s Best Prospects to Penetrate America in a Post-Pandemic Market.
With my AMG partners – Chris Ramey and Paul Friederichsen – we provide consultation and support for brands through our exclusive PALM methodology (PENETRATE AFFLUENT + LUXURY MARKETING).
Visit the AMG website to learn more and download a copy of the new white paper.