Supreme

Supreme Acquired by EssilorLuxottica for $1.5 Billion From VF: What’s Next for the Streetwear Brand?

VF is selling Supreme to EssilorLuxottica for $1.5 billion, far less than it paid in 2020. Since then, Supreme has fallen hard in the fast-paced streetwear business.

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Conspicuous Consumption Is Back: Navigating Millennial Status Motivation For Luxury Brands

A new survey finds affluent Millennials are keen to purchase luxury goods for the status they confer, calling on luxury brands to embrace their customers’ status needs.

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