Meet the HENRYs

Meet the HENRYs: New Target for Mass-Market Brands and Gatekeepers to the Luxury Market of the Future

New Unity Marketing trend report helps brands position for the mindset of the ‘High-Earners-Not-Rich-Yet’ mass-affluent customers which hold the key to success for all marketers in the current consumer economy. With the middle-class consumers losing discretionary spending power, the HENRYs are the ‘new mass market’ for marketers and brands up and down the pricing scale. […]

Comments Off on Meet the HENRYs: New Target for Mass-Market Brands and Gatekeepers to the Luxury Market of the Future Continue Reading →

Millennials & Their Luxury Aspirations: New Unity Marketing Study Examines the Emerging Generation of Affluent Consumers

Unity Marketing has published a new study, Millennials on the Road to Affluence: Mapping a Path to the Next Luxury Generation. It reveals the consumer dynamics of Millennials on a career path toward high earnings, marking this as the emerging generation and new target market for luxury goods and services between now and 2030. February […]

Comments Off on Millennials & Their Luxury Aspirations: New Unity Marketing Study Examines the Emerging Generation of Affluent Consumers Continue Reading →

What’s Hot, What’s Not for Christmas Decorating in 2015

New report from Unity Marketing makes sure marketers are on the right side of the holiday decorating trends. In a study of the trends in the Christmas decorations market, this report digs deeply into the decorating traditions, spending habits and preferences of those who decorate their homes, inside and out, for Christmas, including customers who […]

Comments Off on What’s Hot, What’s Not for Christmas Decorating in 2015 Continue Reading →
go-go gifts

Tiffany Knows the Power of Gifting to Build a Brand

Deloitte, the international management consulting firm, just issued a research report about the changing tastes and behavior of affluent luxury consumers. Among the key take aways from the report is one about the power of targeting the gift market. The report states: “ They must have read Unity Marketing’s new Gifting Report, which details the enormous […]

go-go gifts

You Can’t Afford to Wait Till Christmas, Get Your Gifting Strategies On Now!

While the annual year-end holiday gifting season receives the lion’s share of marketer and retailer attention when it comes to the gifting market, the reality is that gifting represents a significant marketing opportunity throughout the whole year. Out of the typical gifters’ annual gifting budget, Christmas accounts for slightly less than half of the total.  […]