After an extended search for a new president at Bergdorf Goodman, New York City’s luxury shopping mecca, Neiman Marcus Group just announced Darcy Penick will take the helm on September 4. Penick will replace Joshua Schulman, who jumped ship to become brand president of Coach in April 2017. Penick joins Bergdorf Goodman after serving in various positions […]
How Sub-Zero Brands Meets The Needs Of High-Net-Worth Clients
People with money – people who can enjoy all the luxuries that money can buy – have a plethora of choices of how to spend it, from luxury travel and dining, the clothes and jewelry they wear, the fashion accessories they carry, and the cars they drive. But the purchase consideration for these types of […]
Ikea Sees the Future & Calls It “Democratic Design”
Recently Ikea hosted its annual Democratic Design Days event, where the company introduces its upcoming collections and collaborations. First held in 2014, with journalists, bloggers and influencers invited to the company’s headquarters in Älmhult, Sweden, this year’s event was live streamed for all to see. The concept of “democratic design” was introduced by French designer and […]
Key to Success in Marketing to Millionaires: Know Them
By any measure, the number of Americans that can claim millionaire status is rising, and rising rapidly. No matter how it is measured, whether by total net worth (including homes and other assets) or by financial assets alone, there are many more people living the life of luxury, or at the least, a life free […]
Can Walmart’s Mass-to-Class Strategy Work?
Walmart is undergoing a massive corporate makeover. With $500.3 billion in total revenues worldwide in 2018, 11,700 stores and 2.3 million associates, it is a long-term project that will take place on many fronts. Change and corporate transformation in its business and culture were CEO Doug McMillon’s primary theme in remarks at the June 1 Walmart […]