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Who Are the HENRYs? What Do They Want? Why Do They Matter?

HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k.  They don’t think of themselves as affluent or luxury class. Quite the opposite:  they view themselves as middle-class.  But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]

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What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future

Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?,  uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs.  They are the high-earners-not-rich-yet customers with household […]

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Small Is the Next BIG Story in Retail

A new Unity Marketing white paper reveals the consumer trends turning the high-potential shoppers away from the mall and back to specialty retailers on ‘Main Street’  Shopping malls are becoming the 21st-century version of ghost towns.  While mall owners blame the trend on the closing of anchor stores, like Macy’s, JC Penney and Sears, the […]

New Report, Art Gallery’s Guide to Marketing Art in New Luxury Style, Reveals How to Confront Disruption in Art Retailing

The traditional business of operating an art gallery has been disrupted, with the number of art galleries down about 25% since 2010, as more consumers buy art online. Unity Marketing has published a new report about today’s art customer and how art galleries can realize confront disruption and achieve greater success in selling art in […]

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Do the Millionaires Still Live Next Door or Have They Moved? Luxury Marketers Need to Know, says Pam Danziger of Unity Marketing

A new white paper published jointly by Unity Marketing and American Affluence Research Center reveals the demographics of millionaires and debunks 10 myths that impede marketing luxury to this HNW and UHNW affluent consumer segment. February 05, 2015 — Luxury marketers have already met the HENRYs — High Earners Not Rich Yet with incomes $100k-$249.9k — […]

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