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Affluent and high-net-worth individuals, the most discerning and empowered consumers on the planet, use luxury retailers’ digital footprint as the roadmap on their customer journey. Typically marketing is responsible for dropping the “bread crumbs” and sales complete their journey. But the digital economy has altered those dynamics, disrupting the traditional marketing and sales funnel stages. […]
Balenciaga, the luxury brand owned by Kering, is making news again after being caught up in a cultural firestorm late last year when it featured children in what many considered an over-sexualized way. Now it is facing another threat: dilution through satire. YouTuber demonflyingfox reimagined the Harry Potter cast of characters as Balenciaga models, poking fun […]
The National Retail Federation (NRF) is out with its 2023 retail forecast; on its face, it’s reassuring. Retail sales growth in 2023 should exceed the 3.6% average growth level tracked in the pre-pandemic years from 2013 through 2019. So far, consumers have kept retail sales buoyant, thanks to their psychological makeup, but soon, their shopping […]
Nordstrom recently disappointed Wall Street when it announced a 4.1% decline in sales during its fourth quarter covering November 2022 through January 2023. It started Fiscal 2022 strong, with sales up 18.7%, then with each successive quarter, sales slowed. It followed a pattern seen widely across the luxury market and reported here. Luxury brands far […]
Over the last three years, the luxury market has experienced a whirlwind of change. After rising 7 percent in 2019 before the pandemic, it suffered a steep decline in 2020, only to bounce back with spectacular growth through 2021 and 2022. Now the economy is under threat again with the banking crisis, rising interest rates, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam