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Imagine tapping into the minds of America’s affluent workforce to uncover their secrets of success, satisfaction, and resilience. Would you find a treasure trove of wisdom waiting to be unleashed? In a compelling six-month exploration, the American Affluent Research Co. has delved into the professional lives of these high-net-worth individuals, deciphering the trends that drive […]
Following an abysmal first quarter 2023 earnings report, Victoria’s Secret dropped another bombshell announcing it is expanding bra and panty distribution on Amazon. With an ongoing slide in revenues, Victoria’s Secret needs something to jumpstart sales and it’s decided partnering with Amazon will do the trick. So, it’s launched a branded Amazon Fashion storefront featuring over 4,000 Victoria’s Secret […]
Couples are increasingly choosing a lab-grown diamond for their all-important diamond engagement ring purchase. The Wall Street Journal reported that more than one-third of U.S. couples chose a lab-grown center stone in 2022, based upon a survey conducted by The Knot among nearly 12,000 engaged couples. Younger couples purchase lab-growns at a far higher rate than […]
Legendary management guru W. Edwards Deming famously said, “In God we trust. All others must bring data.” That’s particularly germane in these confounding times when the typically reliable data-driven economic indicators provide vastly different reads on the future. Instead, we need to turn to other indices to weigh the scales for our predictions. Such is […]
Macy’s Inc, the corporate parent of luxury department store Bloomingdale’s, has been trying to shrink itself to prosperity over the past five years without much success. Back in 2018, the company generated $25 billion in revenues and $1 billion in net income out of 867 stores – 649 Macy’s, 55 Bloomingdale’s and 163 specialty Bluemercury […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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