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Banana Republic is a brand with a mission: to build a brand with character and a personality that truly resonates with customers. It had that in spades on its founding in 1978 by Mel and Patricia Ziegler when it was named Banana Republic Travel & Safari Clothing Company, selling the virtual safari experience through clothes. […]
Deloitte is out with new research that found the urge to splurge is universal, indulged in by nearly equal measures regardless of the consumer’s age, income or gender.Its survey, which spanned 23 countries and over 114,000 adults, found nearly 80% said they made at least one splurge purchase to lift their mood in the past […]
When King Charles III was coronated in Westminster Abbey on Saturday, May 6, it reignited ongoing questions about the value of the monarchy. Many watched all the pomp and circumstance of the event and the three-day holiday weekend surrounding it and measure it in money wasted.The coronation alone is estimated to cost between $63 to […]
On the heels of the Census Department’s depressing March retail sales report, with February seasonally-adjusted retail and food service sales revised downward to -0.2% from January and March down another 1%, comes more sobering news from the Bureau of Economic Analysis.It just released notice that personal consumption expenditures on goods dropped 0.4% in March in […]
Kohl’s just announced it’s opening another 250 Sephora at Kohl’s locations this year, bringing the total number of Sephora-enhanced locations to 850 by year-end, reaching nearly 80% of Kohl’s total footprint with the ultimate goal to be present in every store.The Sephora at Kohl’s shops are 2,500 sq. ft. full-sized stores, not just little popups, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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