Join me on Wednesday January 18, 2017 for Luxury Daily‘s 5th Annual Luxury FirstLook conference at 10 on the Park at Time Warner Center, 60 Columbus Circle, New York City.

I will share the podium with senior executives and decision-makers to discuss luxury business issues covering advertising, marketing, retail, media, Internet, social, mobile and geopolitics opportunities and challenges expected in 2017.

Speakers will include executives from De Beers’ Forevermark, Four Seasons New York, Peninsula Hotels, A.T, Kearney, New York Times’ T Brand Studio, Microsoft Canada, Robb Report, Kantar Millward Brown, The Luxury Marketing Institute, Giant Step, CreativeFeed, Unity Marketing, Positive Luxury, The Shullman Research Center, Media Radar, JGA, Sedhom Law Group, Spark Ideas, CreativeDrive, New York University, Safilo, Driscoll Advisors and Shamin Abas Public Relations & Special Events.

Click here for the conference agenda.

My topic:

Luxury Market Outlook 2017:  Disruption, Change and Reinvention

Why should disruption surprise any of us? Why does the rapid rate of business change, which seems to have gone from fast to supersonic in the past decade, bewilder and confuse us?  The cliché explanation is this is the ‘new normal,’ but these are merely the symptoms of the change, the effects, not the cause.

To develop meaningful and effective strategies to deal with these changes, rather than just copy the disrupters’ tactics, luxury brands need to understand the underlying cause – the shifting priorities, needs and expectations brought about by the evolving luxury consumer market and new generational demographics.

It is an understanding that heritage brands such as Lincoln, Tag Heuer and Saint Laurent Paris demonstrate, as well as disruptive brands including Everlane, Shinola and Blue Nile are exploiting. The answer to disruption and change in the luxury consumer market must be to reinvent the luxury brand experience for today and tomorrow’s luxury consumer. This session will focus on the new luxury consumer dynamics and how brands must respond proactively to meet them.