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Girl power in retail

Why Retailers Need More Girl Power

We’ve all heard the statistics: Women account or influence between 70-to-80 percent of all household spending. In retail, women outnumber men on the sales floor by a ratio of 2:1. The Mom Project Labs (MP Labs), the research and insights division of the Mom Project which helps businesses build a better workplace for mothers, studied […]

Millennials at home

What Millennials Are Looking For To Decorate Their Homes

Now that Millennials, the largest American generation in history some 80 million strong, are aging into the prime years for buying home furnishings, it should be glory days for furniture and home furnishings stores. But that is decidedly not the case. Through November 2019, retail sales in that segment were up only .4%, while retail […]

Discount store signage

Why LVMH Declares Discount Outlets Anathema And American Luxury Brands Should Too

Anathema is a strong word with religious overtones. It was a condemnation pontiffs reserved for heretics. Among the definitions of the term in Merriam-Webster is this: the denunciation of something as accursed. LVMH’s Bernard Arnault, the reigning pope of luxury marketing, brings near-religious intensity to controlling the 75 luxury maisons that make up his dominion, […]

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Nordstrom store

Do Neiman Marcus, Saks and Nordstrom Discount Outlets Draw Customers to their Full-Priced Luxury Stores?

Luxury department stores, like Neiman Marcus, Nordstrom and Saks, have long been plagued by the problem of how to get rid of last season’s unsold merchandise without cluttering up their stores with too many sales signs and off-priced racks. It hurts the luxury brand image. While they could sell it through to liquidation wholesalers, the […]

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