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Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they hated it. “Too hokey!” is what he said. But their vote was overridden by more […]
Outer is a small company with big ambitions. Selling only a narrow range of outdoor furniture and furnishings – teak, wicker and aluminum outdoor sofas, chairs and seating combinations, plus a selection of outdoor pillows, rugs, coffee tables and cushions – Outer aims to be the first brand consumers think of when planning their outdoor […]
Dressing the kids to go back-to-school, not to mention yourself to get back-to-work, will cost more this year. Overall, the consumer price index for apparel rose 4.2% from August 2020 through August 2021. Fortunately for parents, children’s clothing prices advanced less, up 1.4% for boys and 2.8% for girls. But new kid’s shoes will cost […]
In normal times, corporate gifting is a routine cost of doing business. It’s used to recognize employees and strengthen relationships with clients or partners. But it took on new urgency as a result of the pandemic. With company staff dispersed, a well-chosen gift became a way to keep employees connected and reward them for work […]
Chinese President Xi Jinping recently gave a speech laying out a goal to promote “common prosperity” across the country that increasingly has “only a few people prosperous,” the state-run news outlet Xinhua reported. Speaking to the Party’s Central Committee for Financial and Economic Affairs, President Xi defined “common prosperity” as “affluence shared by everyone, both […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam