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In normal times, corporate gifting is a routine cost of doing business. It’s used to recognize employees and strengthen relationships with clients or partners. But it took on new urgency as a result of the pandemic. With company staff dispersed, a well-chosen gift became a way to keep employees connected and reward them for work […]
Chinese President Xi Jinping recently gave a speech laying out a goal to promote “common prosperity” across the country that increasingly has “only a few people prosperous,” the state-run news outlet Xinhua reported. Speaking to the Party’s Central Committee for Financial and Economic Affairs, President Xi defined “common prosperity” as “affluence shared by everyone, both […]
By now you’ve heard the news that leading luxury brands are bringing in cash hand over fist. LVMH, with its Louis Vuitton, Christian Dior, Fendi and newly acquired Tiffany brands, reported “record first half performance” with revenues up 56 percent over same period in 2020 and organic growth up 11 percent compared to 2019. Its […]
After people satisfy their basic human needs for food, clothing and shelter, their safety and security needs take precedence, ahead of higher-level needs for love and belonging, self-esteem, and self-actualization on Maslow’s hierarchy. Given our overall high quality of life, American consumers have been primarily focused on their higher-level needs, taking the basics for granted. […]
Despite the disruptions from the pandemic, declining marriage rates and the growing availability of lab-grown diamonds as a less expensive but structurally and chemically identical substitute for the natural alternative, the market for natural, mined diamond jewelry has barely skipped a beat. Independent research firm, Edahn Golan Diamond Research & Data reports that overall U.S. […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam