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Banana Republic is a brand with a mission: to build a brand with character and a personality that truly resonates with customers. It had that in spades on its founding in 1978 by Mel and Patricia Ziegler when it was named Banana Republic Travel & Safari Clothing Company, selling the virtual safari experience through clothes. […]
When King Charles III was coronated in Westminster Abbey on Saturday, May 6, it reignited ongoing questions about the value of the monarchy. Many watched all the pomp and circumstance of the event and the three-day holiday weekend surrounding it and measure it in money wasted. The coronation alone is estimated to cost between $63 […]
Kohl’s just announced it’s opening another 250 Sephora at Kohl’s locations this year, bringing the total number of Sephora-enhanced locations to 850 by year-end, reaching nearly 80% of Kohl’s total footprint with the ultimate goal to be present in every store. The Sephora at Kohl’s shops are 2,500 sq. ft. full-sized stores, not just little […]
Luxury company executives and those who work alongside them supporting advertising and marketing overwhelmingly believe that the luxury market is headed for a reset. Some 56% of the 400+ luxury insiders surveyed expect business conditions in the luxury market to get worse in 2023 and even more troubling, nearly three-fourths believe their companies are only […]
Affluent and high-net-worth individuals, the most discerning and empowered consumers on the planet, use luxury retailers’ digital footprint as the roadmap on their customer journey. Typically marketing is responsible for dropping the “bread crumbs” and sales complete their journey. But the digital economy has altered those dynamics, disrupting the traditional marketing and sales funnel stages. […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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