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Following an abysmal first quarter 2023 earnings report, Victoria’s Secret dropped another bombshell announcing it is expanding bra and panty distribution on Amazon. With an ongoing slide in revenues, Victoria’s Secret needs something to jumpstart sales and it’s decided partnering with Amazon will do the trick. So, it’s launched a branded Amazon Fashion storefront featuring over 4,000 Victoria’s Secret […]
Legendary management guru W. Edwards Deming famously said, “In God we trust. All others must bring data.” That’s particularly germane in these confounding times when the typically reliable data-driven economic indicators provide vastly different reads on the future. Instead, we need to turn to other indices to weigh the scales for our predictions.Such is the lipstick […]
Macy’s Inc, the corporate parent of luxury department store Bloomingdale’s, has been trying to shrink itself to prosperity over the past five years without much success.Back in 2018, the company generated $25 billion in revenues and $1 billion in net income out of 867 stores – 649 Macy’s, 55 Bloomingdale’s and 163 specialty Bluemercury beauty […]
Ken Rohl was 50 years old when he decided he’d had enough of corporate life. Political in-fighting and conflicting opinions stifled his creativity and inspiration. He took his experience from his stint in corporate America and used it to start a business that was so successful that a Fortune 500 company bought it. He became […]
Brand reputation and brand loyalty are two related but distinct aspects of a luxury brand’s performance, and they are inextricably linked. Brand reputation is how consumers perceive a brand and its products, services, or experiences. It is based on various factors such as product quality, brand heritage, pricing, advertising, corporate social responsibility, and customer service.A […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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