Call (717) 572-9979 or Email
to consult Pam
The personal luxury market’s explosive growth from 2019 through 2023 – up almost 30% over the four years – has come to an end. Starting at $301 billion in 2019, it rode the pandemic roller coaster, dropping sharply in 2020, then more than recovered in 2022 as it climbed 20% to reach $373 billion, according to Bain […]
Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista. Lifestyle brands are thin on the ground. A rare few reach that level, namely megabrands with […]
Everybody knows that opening a store in a new location can have a positive impact on sales not just in that location but in online traffic overall. It’s the “Halo Effect.” But closing a store can result in more than just lost sales in that particular store. That’s called the “Horn Effect,” the negative flip […]
In a deal valued at $1 billion priced at $7.60 per share, private equity firm Sycamore Partners just acquired specialty fashion retailer Chico’s FAS, including the flagship Chico’s brand along with White House Black Market and Soma intimates. The Chico’s brands will be merged under Sycamore’s recently formed Knitwell Group that includes the Ann Taylor […]
The luxury market, including its goods and experiences, will end the year up eight to 10 percent over 2022 at current exchange rates, which is pretty dynamic considering the hefty comps it is up against. Expected to hit €1,508 billion ($1.65 trillion), it will have advanced between 18 to 20 percent over 2019, according to […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam