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In our hyper-connected world, storytelling has become a vital part of brand marketing and management. However, the art of storytelling isn’t confined to traditional mediums such as words and pictures. In fact, data has emerged as a powerful tool for conveying effective brand narratives, adding depth and credibility to a brand’s story. Data provides quantifiable […]
Newsweek just named Boot Barn to the top of its list of the most powerful U.S. retailers for 2023. It’s an interesting list, filled with the usual suspects like Wegman’s, Trader Joe’s, L.L. Bean, Target, Costco, and Wawa, then there are the not-so-usual ones, like Boot Barn. And it wasn’t just an honorable mention but with its […]
During the Covid pandemic shutdown with his company’s business put on hold, UNTUCKit’s founder Chris Riccobono got an unexpected gift. He used his newfound time to incubate a new business concept to disrupt a stagnating product category following the same process he used in the casual men’s shirt market. “I was bored,” Riccobono shared. “I […]
After all the troubles retailers have had to contend with post-pandemic, including supply chain snafus, store staff gone MIA, rising interest rates, and inflation hitting 40-year highs that cut shoppers’ ability to spend, there’s another challenge to contend with organized retail crime (ORC). Menacing Marauders Retail theft is no longer a nuisance where a watchful […]
Banana Republic should be spending its time working on fixing its core fashion brand, not venturing into the home category headed for a major downturn.
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam