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Traditional, long-established retailers feel much like sitting ducks today. While the National Retail Federation tries to encourage the industry with Vice President Pence playing cheerleader recently at the NRF Retail Advocacy Summit in Washington, D.C. saying “The best days for American retailers are ahead,” most of those in the audience must have agreed, simply because retail seems […]
The Barbell Effect is a phrase common to investing, where investors split their investment portfolio between startup companies on one end and mature companies on the other. The idea is to balance the weight, and risk, on both ends so the portfolio looks like a barbell. Jim Blasingame, the Small Business Advocate and author of […]
Today it seems like every brand is doing it: Content Marketing. Gone are the days of simply taking out an ad with a product-as-hero picture and some expressively, and expensively, crafted benefits copy to sell. Now brands need to tell stories about their products and what unique differences they offer to the customer. So content […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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