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Luxury Brands & Demographic Disruption: What’s Your Strategy?

In a recent talk at the Hackers on the Runway conference in Paris organized by TheFamily, marketer-extraordinaire Seth Godin asked “Is Digital the End of Luxury Brands?”  Rather, the question should be “Is the Digital Generation, i.e. the Millennials, the End of Luxury Brands?”  Unity Marketing supports brands examine the disruptive influence of the demographic […]

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Millennials & Their Luxury Aspirations: New Unity Marketing Study Examines the Emerging Generation of Affluent Consumers

Unity Marketing has published a new study, Millennials on the Road to Affluence: Mapping a Path to the Next Luxury Generation. It reveals the consumer dynamics of Millennials on a career path toward high earnings, marking this as the emerging generation and new target market for luxury goods and services between now and 2030. February […]

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Millennials & Their Luxury Aspirations

The consumer market is poised to experience the biggest generational shift in wealth and affluence since the Baby Boomers emerged as the core target market. The Boomers, born from 1946-1964 and numbering about 76 million, are still a force to be reckoned with in the consumer market, but a reported 10,000 Boomers will retire every […]