Call (717) 572-9979 or Email
to consult Pam
Parachute started as a sleepy little bedding brand in 2014. In those early days of e-commerce, it was one of the first to introduce luxury bed linens online, previously a department store staple.Early adopters who took the chance to order online loved Parachute sheets. They rapidly spread the word and Parachute officially became a disruptor […]
Within a week of each other last year, the century-old Weber grill company and the 35-year-old upstart Traeger filed IPOs. Coming out of the block, Traeger shares traded at a premium of $25 to Weber’s $16 per share, and Traeger reached its peak at $29 the day after Weber filed. But by the end of the […]
Floor & Decor just reported strong revenue growth for the second quarter ending June 30. Net sales increased 26.7%, reaching $1.1 billion with comparable store sales up 9.2% year-over-year.Explaining that the 2021 comparables faced in the second quarter were the “hardest” for the year, CEO Tom Taylor announced earnings per share of $0.76 were better […]
Last year Americans bought some $180 billion worth of furniture, according to the Bureau of Economic Analysis. The bulk of that was spent with traditional brick-and-mortar retailers, though online e-commerce is taking a growing share of sales, somewhere around 15%. While retailers hope all those products find a happy home, returns are inevitable, especially with […]
Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before.The strategy is so foundational in luxury that J.N. Kapferer and V. […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam