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In preparation for my September 12 talk at the New York International Carpet Show (NYICS) on Trend Insights: What Consumers Are Looking for Now!, I have been digging into the interior design industry, one that leads the consumer market in home design trends. ASID (American Society of Interior Designers) just released a new state of […]
A shop that POPs! is simply irresistible to customers. It’s a special destination that engages the customers in such a way to make them feel special too. It magnetically attracts shoppers, made curious about the special experiences and things they will find there. A shop that POPs! keeps focused on attracting the highest potential shoppers […]
Home furnishings brands: Meet the HENRYs! The gatekeepers to future prosperity. HENRYs (High Earners Not Rich Yet) are an often overlooked and not a well understood segment of consumers. HENRYs have high incomes, ($100,000-$249,999) putting them in the top 20% of all U.S. households, but not nearly as affluent as the Ultra-affluents (top 2-3% with […]
The home furnishings market was hit, and hit hard, by the recession. Not until 2014 did the home furnishings market claw its way back to its pre-recession peak, reaching $288 billion as measured by consumer expenditures. But while the size of the home furnishings market may have recovered, the way American’s shop for home furnishings, […]
Williams-Sonoma Inc. just released its corporate quarterlies. The company reports that its third-quarter revenues rose 7.8% and profits were up 8.6%. But not all of the Williams-Sonoma brands could boast such great news. The luxury-leaning Williams-Sonoma flagship brand was up a measly 1.2%, while mass-market targeted Pottery Barn eked out 2% growth. West Elm, its […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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