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Kraft became Mondelez, Google renamed itself Alphabet, Philip Morris was reborn as Altria and now Coach is Tapestry. Changing a company’s name is a really big deal, one fraught with peril of confusing customers by losing valuable brand awareness. Reporting in Fortune, Caroline Fairchild wrote: As corporations evolve their strategy, their brands can change too — for […]
Donna Karan walked out onto the red carpet recently at the CinéFashion Film Awards in Los Angeles and immediately stepped in a big, stinking pile of it. When asked about the allegations of sexual misconduct by her friend Harvey Weinstein, she instinctively jumped to his defense: “We have to look at ourselves [and think], How […]
Earlier this month Wall Street Journal published a front-page story on Tiffany, entitled “Tiffany Hunts For A Way Back to ‘Cool’” which largely attributed its current crisis to one of leadership. Much of the blame was laid at the feet of past-CEO Frederic Cumenal, who joined the company in 2011 from LVMH Moët Hennessey where he ran […]
A brand “bromance” is brewing in the luxury market between new e-commerce-driven companies that Marvin Traub Associates has called the “New Davids” and the affluent young HENRYs (high-earners-not-rich-yet). In a new report from TRAUB, the “New Davids” are defined as: These curated 200 are the brands to watch because they attract the attention and loyalty of […]
One of the more puzzling things in the recent Ralph Lauren Corporation announcement of the closing of its flagship Polo store in Manhattan on Fifth Avenue and 55th Street was its plans to expand its Ralph’s Coffee franchise. Clearly, it’s an effort to insert new customer experiences into the company’s stores, as it has had […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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