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Lucury brand story telling

Luxury Brands: Tell New Stories for Your Most Profitable Customers

Brands need new stories to tell that connect with the next generation’s values and mindset In a recent Adweek article about five trends shaping the future of retail, Christopher Brace, CEO at Syntegrate Consulting, made it crystal clear: Brands need to tell new stories to capture the next generation customers.  On the need for effective story […]

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Brand Stories for HENRYs

How to Get Affluents to Spend More: Make It Really Worthwhile!

It’s all over the news — the rich are getting richer, as this recent New York Times article asserts.   And it’s true: The affluent consumers at the top 20% of household incomes are sitting pretty financially and their numbers are growing. But it’s not the affluents’ positive financial circumstances that will influence their spending on […]

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wine glasses

Luxury Marketers: We Are in the Happiness Business

I have recently been working on a branding concept for a new luxury offering.  Through the research process, it’s become clear to me that at its heart, every brand participating in the luxury market is ultimately in the Happiness Business. People trade up to luxury not because of quality, value or enhanced features offered, but […]

Jay Abraham show

HENRYs (high-earners-not-rich-yet): The World’s Most Influential Customers on The Ultimate Entrepreneur with Jay Abraham

Discover how HENRYs — high-earners-not-rich-yet consumers — can help entrepreneurs grow their businesses   I recently shared with host Paul Durante of The Ultimate Entrepreneur with Jay Abraham radio show to talk about HENRYs. Click here to hear our discussion. About Jay Abraham Abraham is the world’s preeminent business growth expert. He is a mammoth […]

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Brand Loyalty

How to Create Brand Loyalty Programs to Engage with the Most Profitable Customers – Affluent Americans

A recent Unity Marketing survey among C-suite and marketing executives, as well as entrepreneurs, identified finding new customers as their chief concern.  But while attracting new customers may be top on marketers’ list for 2016,  customer retention strategies are ultimately the most profitable and most effective ways to growth. A new trend report from Unity […]

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