Call (717) 572-9979 or Email
to consult Pam
I have recently been working on a branding concept for a new luxury offering. Through the research process, it’s become clear to me that at its heart, every brand participating in the luxury market is ultimately in the Happiness Business. People trade up to luxury not because of quality, value or enhanced features offered, but […]
Discover how HENRYs — high-earners-not-rich-yet consumers — can help entrepreneurs grow their businesses I recently shared with host Paul Durante of The Ultimate Entrepreneur with Jay Abraham radio show to talk about HENRYs. Click here to hear our discussion. About Jay Abraham Abraham is the world’s preeminent business growth expert. He is a mammoth […]
A recent Unity Marketing survey among C-suite and marketing executives, as well as entrepreneurs, identified finding new customers as their chief concern. But while attracting new customers may be top on marketers’ list for 2016, customer retention strategies are ultimately the most profitable and most effective ways to growth. A new trend report from Unity […]
At a recent NYC Luxury Marketing Council meeting, Linda Ong, ceo of TruthCo., an omnichannel branding firm, said: “In 2017 Millennials will eclipse Baby Boomers in luxury spending.” Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor […]
HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k. They don’t think of themselves as affluent or luxury class. Quite the opposite: they view themselves as middle-class. But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam