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When life as we know it came to a stop due to the pandemic, fashion retail, which was already challenged before the pandemic, became one of the hardest hit sectors. Many people didn’t have to report to work, so buying new clothes was put on hold, except for casual comfort wear suited to a stay-at-home […]
Gabriela Hearst, Carolina Herrera, Johanna Ortiz, Tata Harper, Manolo Blahnik, Oscar de la Renta, Narcisco Rodriquez and Paco Rabanne share more than just being fashion designers. They all trace their heritage from Hispanic and Latino origins. And they all are taking the spotlight in selected Neiman Marcus window displays in honor of Hispanic Heritage Month, […]
After people satisfy their basic human needs for food, clothing and shelter, their safety and security needs take precedence, ahead of higher-level needs for love and belonging, self-esteem, and self-actualization on Maslow’s hierarchy. Given our overall high quality of life, American consumers have been primarily focused on their higher-level needs, taking the basics for granted. […]
We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’ engagement and activate them along each step in their journey. Illusion Unveiled The problem is […]
The phrase “post-aspirational consumers” is catching on in marketing circles, implying that consumers have evolved beyond aspiration as a motivator for purchase. Bain, one of the leading lights in the luxury market, gave the term its official imprimatur describing the “rise of a post-aspirational mindset.” For years the term “aspirational consumer” has been used in […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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