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There is a myth in business that after a company rises to the top in the business press with cover stories in Forbes, Fortune, and Business Week that it’s headed for a fall. Called the “Fortune Cover Curse,” Gawker’s Owen Thomas reports there is statistical evidence behind the curse. “Headlines from featured stories in Business […]
“What Millennials Want: Connecting with Today’s Most Influential Consumers”
A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials. Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]
The role of merchandiser has changed as consumers are looking for more than just another new product to buy. They crave experiences when they shop. In this presentation, Pamela Danziger will explore how the traditional role of merchandiser has been disrupted. Retail merchandisers need to transition into curators with a focus on their local market […]
Fewer than one-third of U.S. consumers are influenced by social media when making a purchase decision. That was an eye-opening statistic from a new consumer survey conduct among 1,512 U.S. online consumers by Splashlight, a visual content creation company. That pretty much aligned with findings from a 2016 study by Lithium Technologies, a digital engagement platform. In […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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