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A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials. Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]
Small is the next BIG story at retail – small as in local independent retailers. Main Streets and the independent retailers that thrive there are on the cutting edge of this shift in retailing. While the Great Recession took out a wide swath of retailers – economic natural selection at work – the successful retailers […]
In the 2017 State of the Luxury Industry Study, luxury industry insiders told us that “Innovation Strategies” were a key priority for their companies in the coming year. Because of the rapidly changing consumer marketplace, innovating with new products, new services, new marketing strategies and new ways to engage with the affluent customers is key. In […]
Traditional, long-established retailers feel much like sitting ducks today. While the National Retail Federation tries to encourage the industry with Vice President Pence playing cheerleader recently at the NRF Retail Advocacy Summit in Washington, D.C. saying “The best days for American retailers are ahead,” most of those in the audience must have agreed, simply because retail seems […]
It’s official: July is National Independent Retailer Month. But I say make it run all year, not just in July! Independent Retailer Month started back in 2003, then was adopted in New York City, Chicago, Philadelphia and New Jersey in 2009 to advance the business for independent retailers. And in 2011 it went international and expanded to […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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