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In survey after survey that Unity Marketing conducts with brands and retailers, word-of-mouth marketing inevitably rises to the top as both their most used and most effective marketing medium. Word-of-mouth has credibility unmatched by any other. Unlike paid advertising and marketing messages pushed out by brands and retailers, word-of-mouth communicates authentic news that the one […]
A new study is out that sets the stage for a radically transformed luxury market by 2025. Millennials are driving this train, and what they expect from luxury brands is radically different from previous generations. Fasten your seatbelts, it’s going to be bumpy ride into 2025.The study, produced by two powerhouses in luxury circles, Boston Consulting […]
Omnichannel is a term losing favor in retail circles. For example, SageBerry Consulting’s Steven Dennis took retailers to task for thinking that omnichannel strategies are the answer for what ails retail.“The problem for far too many retailers is that they still are stuck in their channel-centric thinking and their organizations, metrics, systems and incentives still reflect that,” Dennis wrote.Numerous […]
Everybody in retail knows that their success depends on understanding the customer. And understanding the customer starts with understanding their demographics.Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can see […]
Clean Origin is the digitally-native lab-grown diamond jewelry startup created by Alex Weindling, third-generation diamond merchant; Ryan Bonifacino, former CMO/Digital SVP Alex & Ani; and Terry Burman, former CEO Signet Jewelers, Sterling Jewelers and Zale Corporation.
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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