Archive by Author

joshua-sortino-LqKhnDzSF-8-unsplash

Turn Data Into Dollars: A Game-Changing Approach For Small-And-Midsized Businesses

When asked what they want most for their company, small-and-mid-sized business owners (SME) invariably say more new customers. Attracting new customers is the lifeblood for a business and marketing is the metaphorical heart that keeps it pumping. So companies deploy the 4Ps of marketing – Product, Price, Promotion, Placement – to keep new customers coming […]

Comments Off on Turn Data Into Dollars: A Game-Changing Approach For Small-And-Midsized Businesses Continue Reading →
pexels-sora-shimazaki-5673488

Tapestry Acquiring Capri Makes Sense On Paper, But Can Management Pull It Off? Look At Kate Spade

While Tapestry’s acquisition of Capri Holdings makes sense on paper, numerous unquantifiable human factors will ultimately make or break its long-term success.

Comments Off on Tapestry Acquiring Capri Makes Sense On Paper, But Can Management Pull It Off? Look At Kate Spade Continue Reading →
Everlane Tysons Corner - Guillermo Cano

Invigorated By New Leadership, Everlane Continues To Disrupt The Fashion Industry

The direct-to-consumer fashion brand Everlane made a big splash upon its founding in 2010 by Michael Preysman. It introduced the idea of “radical transparency” in pricing for fashion basics with a commitment to ethical business practices for people and the planet. Preysman was named to Forbes’ 30 under 30 class of 2015 and honored as […]

Comments Off on Invigorated By New Leadership, Everlane Continues To Disrupt The Fashion Industry Continue Reading →