When the industry’s juggernaut – LVMH – sees its largest fashion and leather goods segment down 8% in 1H2025, it is warning of a wider industry downturn.
Archive | 2025
Brand USA Has A Strong Global Reputation Despite Trade Tensions
Despite global trade tensions, a new study finds “Made in USA” remains strong globally. And purchase intent to buy American goods and services is fairly high globally.
How Aspirational Overreach Killed the Goose That Laid Luxury’s Golden Egg
Luxury’s focus on accessibility fueled growth but alienated top spenders. Now facing a slowdown, brands must return to core luxury values and first principles.
Prime Day Heats Up: Amazon, Walmart, and Target’s Strategies To Capture Bargain-Hunters
Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.
JCPenney Goes From Forgotten To Fashion-Forward In Bold Marketing Strategy
The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
