Luxury’s focus on accessibility fueled growth but alienated top spenders. Now facing a slowdown, brands must return to core luxury values and first principles.
Archive | July, 2025
Prime Day Heats Up: Amazon, Walmart, and Target’s Strategies To Capture Bargain-Hunters
Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.
JCPenney Goes From Forgotten To Fashion-Forward In Bold Marketing Strategy
The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
Luxury’s Luster Fades As Consumers’ Emotional Disconnect Deepens
Luxury consumers, disillusioned by recent price hikes and stagnant creativity, are pulling back on purchases, leading to a 5% drop in the luxury goods market.
