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When asked what they want most for their company, small-and-mid-sized business owners (SME) invariably say more new customers. Attracting new customers is the lifeblood for a business and marketing is the metaphorical heart that keeps it pumping. So companies deploy the 4Ps of marketing – Product, Price, Promotion, Placement – to keep new customers coming […]
While Tapestry’s acquisition of Capri Holdings makes sense on paper, numerous unquantifiable human factors will ultimately make or break its long-term success.
The direct-to-consumer fashion brand Everlane made a big splash upon its founding in 2010 by Michael Preysman. It introduced the idea of “radical transparency” in pricing for fashion basics with a commitment to ethical business practices for people and the planet. Preysman was named to Forbes’ 30 under 30 class of 2015 and honored as […]
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Americans rate Ethan Allen one of the top ten best U.S. retailers in a survey conducted by Statista for Newsweek.
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam