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Everyone in retail knows that women are their most important customers with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic.But with 126.6 million adult women in the country today – 96.6 million aged 20-to-64 and 30 million 65 and older – it’s a massive demographic […]
Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed.Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage word-of-mouth […]
Following the 2008/2009 recession, major retail bankruptcies reached historic highs in 2010, setting the record with 48 filings. Through September this year, we are still 16 filings short of matching that record, after some 32 retailers have filed to date.BDO’s David Berliner, who leads the firm’s business restructuring and turnaround practice, predicts the 2010 record […]
As in Dicken’s Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times for one group of retailers – those deemed essential – and the worst of times for others – non-essential retailers.Two new studies, one from IBM projecting retail through year-end and […]
For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit.A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is important […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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