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Fast-fashion retailers are considered the bottom-feeders in the fashion world. They are widely credited – or discredited depending on which side of the cash register you are on – with copying designer-inspired trends, producing them in copious quantities and selling them for pennies on the dollar of the namesake brands.Sweden’s H&M operating 5,000 stores worldwide, […]
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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