Tag Archives: Uniqlo

Uniqlo

Uniqlo Is Distancing From H&M and Zara to Become the World’s Top Fashion Retailer

Fast-fashion retailers are considered the bottom-feeders in the fashion world. They are widely credited – or discredited depending on which side of the cash register you are on – with copying designer-inspired trends, producing them in copious quantities and selling them for pennies on the dollar of the namesake brands. Sweden’s H&M operating 5,000 stores […]

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Luxury woman shopper

Luxury Marketing’s Higher Calling – from the 4Ps to the 4Es

In 2013, the American Marketing Association changed the definition of marketing.  It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]

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