Tag Archives: Restoration Hardware

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RH Expands Its Horizons to a Living Ecosystem

Remember when Restoration Hardware was the quirky DIY-fixer’s catalog for people restoring Victorian houses? It’s come a long way from its home-spun roots back in 1979 when Stephen Gordon founded it. Progressive CEO In his most recent shareholders letter, Gary Friedman, the company’s current chairman and CEO, updates RH’s progress since joining the company in 2011: “The first […]

RH Store, Denver, CO

Gary Friedman Aims to Make RH More Luxury, But Can His Dream Become Reality?

In a recent conversation with fellow Forbes.com contributor Steve Dennis, our wide-ranging discussion turned to RH, the company formerly known as Restoration Hardware. “I was at a conference where Gary Friedman talked about these new gallery stores that hadn’t opened yet. And I thought he was crazy,” Dennis said. I had much the same feeling […]

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Brand Loyalty

RH Understands Brands Can’t Buy Loyalty with Points

RH, the brand formerly known as Restoration Hardware, is redefining the concept of a furniture store, opening large-scale showcase galleries in historic buildings that become true experiences while abandoning malls and shopping centers. In its pioneering fashion, RH just announced a new kind of loyalty program, heavy on customer experiences and services that make the […]

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How Lovesac Is Marketing Home Furnishings in New Luxury Style

A new generation of affluent customers demands a new way of marketing luxury goods and services.  Millennials on the road to affluence don’t want their father’s or their grandfather’s luxury; they want their own! The coming generation of affluent luxury customers brings a whole new set of expectations and ideas about what luxury is and […]

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