Tag Archives: Restoration Hardware

RH Store, Denver, CO

Gary Friedman Aims to Make RH More Luxury, But Can His Dream Become Reality?

In a recent conversation with fellow Forbes.com contributor Steve Dennis, our wide-ranging discussion turned to RH, the company formerly known as Restoration Hardware. “I was at a conference where Gary Friedman talked about these new gallery stores that hadn’t opened yet. And I thought he was crazy,” Dennis said. I had much the same feeling […]

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Brand Loyalty

RH Understands Brands Can’t Buy Loyalty with Points

RH, the brand formerly known as Restoration Hardware, is redefining the concept of a furniture store, opening large-scale showcase galleries in historic buildings that become true experiences while abandoning malls and shopping centers. In its pioneering fashion, RH just announced a new kind of loyalty program, heavy on customer experiences and services that make the […]

HENRYs shutterstock_63205534

How Lovesac Is Marketing Home Furnishings in New Luxury Style

A new generation of affluent customers demands a new way of marketing luxury goods and services.  Millennials on the road to affluence don’t want their father’s or their grandfather’s luxury; they want their own! The coming generation of affluent luxury customers brings a whole new set of expectations and ideas about what luxury is and […]

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tabletop picture

Tabletop: Setting the Table for Dining in New Luxury Style

  New Unity Marketing snapshot reports are a research-based study of today’s affluent tabletop customer Our culture is food crazy, so why aren’t the brands and retailers that provide dinnerware, flatware and glassware prospering in today’s food-obsesses market? Food is all over the media, from two whole cable networks – the Cooking Channel and Food […]

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