Tag Archives: Ralph Lauren

Discount store signage

Why LVMH Declares Discount Outlets Anathema And American Luxury Brands Should Too

Anathema is a strong word with religious overtones. It was a condemnation pontiffs reserved for heretics. Among the definitions of the term in Merriam-Webster is this: the denunciation of something as accursed. LVMH’s Bernard Arnault, the reigning pope of luxury marketing, brings near-religious intensity to controlling the 75 luxury maisons that make up his dominion, […]

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pexels-photo-285171 Fashionable woman shopper

J. Crew and Ralph Lauren: The Hard Lessons Consumers Are Teaching The Fashion Industry

The recent management upheaval at J. Crew bears many similarities to those at Ralph Lauren Corporation, besides the obvious difference that as a public company, Ralph Lauren’s struggles are more transparent. Both companies have been led by fashion industry visionaries, who for years had the golden touch bringing to market clothing that American consumers, especially […]

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barista

Meet Your New Barista: Ralph Lauren

One of the more puzzling things in the recent Ralph Lauren Corporation announcement of the closing of its flagship Polo store in Manhattan on Fifth Avenue and 55th Street was its plans to expand its Ralph’s Coffee franchise. Clearly, it’s an effort to insert new customer experiences into the company’s stores, as it has had […]

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Two Worlds Collide at Ralph Lauren – Mass & ‘Class’

The Ralph Lauren brand needs to be rescued from itself.  This once iconic American luxury brand has fallen on hard times, taken down by a failed strategy to extend itself down from high-end into the mass-market.  These two worlds collide and have done in the brand. With ‘authentic’ Ralph Lauren polo shirts offered in its […]

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instant gratification

Why Instant Gratification Isn’t the Answer for Luxury Brands

A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall.  Tom Ford has announced that after one year of testing the concept, it was abandoning the effort.  Thakoon has done the same. ‘See-now, buy-now’ is intended […]

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