Affluent Americans are pulling back in luxury spending. LVMH, Tapestry, Capri Holdings and Ralph Lauren are seeing the results in their latest earnings reports.
Tag Archives: Ralph Lauren
Luxury Outlet Stores Are Booming, But Brands Take Risks Putting Goods On Sale
Gucci is celebrating the 70th anniversary of its iconic Horsebit hardware motif, introduced first on men’s loafers in 1953. It tapped the brand archives to host a museum exhibition at Milan Men’s Fashion Week this summer and recruited NewJeans’ Hanni, Halle Bailey, and Julia Garner as the face of a new campaign supporting the Horsebit […]
Ralph Lauren Returns To True Luxury With Aggressive Plans for Growth
Ralph Lauren Company CEO Patrice Louvet and his executive team took to the stage recently in RL’s first investor presentation since 2018. Four years in the making, it was a big event lasting some four hours and backed up by a nearly 200-page presentation.The bulk of the time and pages were devoted to the company’s […]
Why LVMH Declares Discount Outlets Anathema And American Luxury Brands Should Too
Anathema is a strong word with religious overtones. It was a condemnation pontiffs reserved for heretics. Among the definitions of the term in Merriam-Webster is this: the denunciation of something as accursed. LVMH’s Bernard Arnault, the reigning pope of luxury marketing, brings near-religious intensity to controlling the 75 luxury maisons that make up his dominion, […]
Why Instant Gratification Isn’t the Answer for Luxury Brands
A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall. Tom Ford has announced that after one year of testing the concept, it was abandoning the effort. Thakoon has done the same. ‘See-now, buy-now’ is intended […]
