Tag Archives: Patagonia

Corporate purpose

How Consumer Values Have Shifted in Covid Pandemic Challenging Brands To Find Their Purpose

For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit. A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is […]

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Luxury woman shopper

Luxury Marketing’s Higher Calling – from the 4Ps to the 4Es

In 2013, the American Marketing Association changed the definition of marketing.  It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]

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