Tag Archives: Ikea

IKEA Store Front

Ikea Sees the Future & Calls It “Democratic Design”

Recently Ikea hosted its annual Democratic Design Days event, where the company introduces its upcoming collections and collaborations. First held in 2014, with journalists, bloggers and influencers invited to the company’s headquarters in Älmhult, Sweden, this year’s event was live streamed for all to see. The concept of “democratic design” was introduced by French designer and […]

Ikea store

Why IKEA Is a Retail Competitor to Fear

The recent passing of Ikea founder Ingvar Kamprad has revived attention to a retailer that is too frequently overlooked in home furnishings circles. All too often it is the butt of jokes. From the unintelligible instructions required to assemble its furniture and the unpronounceable names for the 9,500 products it sells to its meatballs, Ikea is more often laughed […]

HENRYs shutterstock_63205534

How Beekman 1802 Mercantile Is Making a Home for HENRYs

Home furnishings brands: Meet the HENRYs! The gatekeepers to future prosperity.   HENRYs (High Earners Not Rich Yet) are an often overlooked and not a well understood segment of consumers. HENRYs have high incomes, ($100,000-$249,999) putting them in the top 20% of all U.S. households, but not nearly as affluent as the Ultra-affluents (top 2-3% with […]

tabletop picture

Tabletop: Setting the Table for Dining in New Luxury Style

  New Unity Marketing snapshot reports are a research-based study of today’s affluent tabletop customer Our culture is food crazy, so why aren’t the brands and retailers that provide dinnerware, flatware and glassware prospering in today’s food-obsesses market? Food is all over the media, from two whole cable networks – the Cooking Channel and Food […]

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