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The viability of online multi-brand luxury marketplaces has been an open question for years as the most prominent names, like Farfetch, Richemont-owned Yoox Net-A-Porter (YNAP) and Matches, have been unable to make a profitable success in the business. Despite luxury marketplaces’ early promise, recent developments suggest that luxury consumers simple don’t need online marketplaces to […]
Farfetch Holdings, the online luxury marketplace and technology platform, reached the precipice of insolvency late last year. A last-minute $500 million bridge loan from the $21 billion South Korea’s Coupang gave the company a lifeline. Currently, Farfetch has a market value of $258.4 million. Since going public in 2018, Farfetch has proven to be a […]
Farfetch and investors have been through a whirlwind recently. First, Farfecth announced an agreement to acquire 47.5% of Richemont’s YOOX Net-A-Porter (YNAP) online fashion group along with replatforming most of Richemont’s Maisons, including Cartier, Van Cleef & Arpels and Piaget, under Farfetch Platform Solution (FPS). Then a day later, it reported second-quarter earnings. It’s going […]
Back in 2007, José Neves saw online e-commerce was the inevitable future of the luxury market. He set out to make the most of it and founded Farfetch as a global marketplace for brick-and-mortar fashion boutiques to expand in the nascent e-commerce channel. At the time, the powers that be in luxury were not convinced, […]
When life as we know it came to a stop due to the pandemic, fashion retail, which was already challenged before the pandemic, became one of the hardest hit sectors. Many people didn’t have to report to work, so buying new clothes was put on hold, except for casual comfort wear suited to a stay-at-home […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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