Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
Tag Archives: Chanel
Luxury Brand Valuations Drop As Consumer Demand Slackens
The luxury market is experiencing a significant downturn, with Interbrand reporting a 5% drop in top brand valuations like Louis Vuitton and Gucci in 2025.
Burberry’s Turnaround Begins As Its Reputation Skyrockets
Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.
Are Luxury Consumers Ready For Chanel To Change Creative Direction?
Rumors have persisted for years that Chanel’s artistic director Virginie Viard was on her way out. However, in early May at the Marseille cruise collection show, Chanel president of fashion and accessories Bruno Pavlovsky disabused those rumors, emphatically stating to Fashion Network: “Virginie is doing extremely well. You know, ever since she succeeded Karl Lagerfeld, […]
Hermès Is Close On Chanel’s Heels As Luxury’s Number Two Brand And Gaining Ground
Chanel just announced revenues rose 16% to $19.7 billion in 2023 on a comparable basis at constant currency. It exceeded the 14% organic growth of industry leader LVMH’s Fashion and Leather Goods reporting segment but fell short of Hermès’ 21% advance on constant exchange rates, yet it surpassed Hermès in revenues of $14.5 billion (€13.4 […]
