Tag Archives: Burberry

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Aspirational Consumers Pull Back, Driving Down Luxury Leaders’ U.S. Sales

The leading global luxury brands showed topline gains for the first half of the year, despite a drop in sales in the U.S., where aspirational consumers are stretched thin and have cut back on indulgent purchases. In most recent reporting, all but Kering showed outstanding topline gains – LVMH was up 15% to $46.5 billion […]

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Luxury Brands’ Marketing And Sales Must Collaborate To Propel Customers On Their Purchase Journey

Affluent and high-net-worth individuals, the most discerning and empowered consumers on the planet, use luxury retailers’ digital footprint as the roadmap on their customer journey. Typically marketing is responsible for dropping the “bread crumbs” and sales complete their journey. But the digital economy has altered those dynamics, disrupting the traditional marketing and sales funnel stages. […]

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TheRealReal x Burberry

What’s Really Important About TheRealReal’s Partnership with Burberry

Burberry and the luxury resale marketplace The RealReal recently announced a partnership as a step forward toward a more conscientious, environmentally sound future. “Leading the way in creating a more circular economy for fashion is a key element of our Responsibility agenda,” Pam Batty, Burberry’s VP of corporate responsibility, said in a statement. “Through this […]

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instant gratification

Why Instant Gratification Isn’t the Answer for Luxury Brands

A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall.  Tom Ford has announced that after one year of testing the concept, it was abandoning the effort.  Thakoon has done the same. ‘See-now, buy-now’ is intended […]

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