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Chris Ramey, president of The Home Trust International, and I just wrapped up a survey among over 500 professionals working in the design and luxury home industry. While I have yet to begin our analysis, I am sure the findings will provide powerful insights and direction for design professionals and luxury home businesses. One thing […]
As the saying goes, I’d be rich if I got a nickel for every time someone said “That’s interesting data, but what do I do with it?” The problem isn’t with the data, after all it’s interesting, but how to put that data to use, to make it actionable in business. Being a professional market […]
Today luxury and innovation are two terms that rarely go together. The challenge, as identified in the State of Luxury 2017: The Insider View study, is finding the balance between innovation and tradition, a subject that Mickey Alam Kahn, Luxury Daily’s editor in chief and I pondered in a recent blog. That blog resulted in […]
Brands today face an increasingly crowded media marketplace to get their messages seen and heard. Compounding the problem are the dramatically shifting media consumption habits of consumer who are increasingly being drawn to smaller screens on mobile devices. Luxury brands with a far smaller target market of consumers who can actually buy the brands advertised […]
In the recent luxury insiders’ study, entitled State of Luxury 2017 conducted by Unity Marketing and luxury business publication Luxury Daily, one of the critical calls to action for the luxury industry was an urgent need to innovate. This industry executive shared: While the industry suffers no lack of creative talent to tackle the innovation […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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