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I discovered you could buy homes on Amazon by accident one day while shopping. After I stopped laughing – “Who puts a $46,900 charge on their American Express there?” – I had to do more research. I found out plenty of people are not afraid to buy a house on Amazon. Two companies that have built […]
Success at retail today is less about what you sell and more about how you sell it. That’s why people – both the people the retailer serves, i.e. the customers, and the people who do the serving, i.e. retail staff — are the two most critical factors in retail success today. Product is secondary. The […]
Back in 2008 John Zogby, founder of the Zogby International Poll, predicted a seismic shift in American’s aspirations, values and ideals in his book The Way We’ll Be: The Zogby Report on the Transformation of the American Dream. Zogby identified four mega-trends that are shaping the trajectory of the American culture and fundamentally redefining the American […]
In the new experience economy, the very idea of what a store is has changed. It’s transformed from a place for people to buy things into a place where people engage in shopping experiences of discovery and delight where product is the reward they take home. Under this new retail experientially-focused model, the old “product […]
In every survey Unity Marketing conducts with retailers on their marketing and advertising methods, word of mouth is hands down the most important, being both most used and most effective. For example, in a recent survey among furniture retailers, over 80% of furniture retailers named word-of-mouth their most powerful marketing tool. By contrast social-media marketing, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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