Call (717) 572-9979 or Email
to consult Pam
In its seventh year, the State of Luxury: An Industry Insiders’ View Report is one of the most reliable barometers of corporate-side attitudes to customer demand for luxury goods and services. The study pulls together first-hand responses from hundreds of executives worldwide across diverse luxury sectors to portray a picture of advertising and marketing strategies that work […]
Two legal battles are rocking Tapestry, Inc, owner of the Coach, Kate Spade and Stuart Weitzman brands. One is a more or less routine trademark dispute against Gap and its Old Navy brand. The other is a fight for the very future of the company and its ability to compete effectively in the luxury market.Earlier […]
Luxury leader Hermès has been hit with a class-action lawsuit alleging the company is engaged in the “unlawful practice of tying,” requiring customers to purchase ancillary Hermès products, such as shoes, scarves, and jewelry, before being given the opportunity to purchase a Birkin or Kelly bag.Claiming the company violates antitrust laws and is engaged in […]
As the furniture industry reels from a dramatic drop in consumer demand, Lovesac overcame market headwinds to report 7.5% growth in revenue in fiscal year 2024, reaching $700 million from $651 million the previous year.Lovesac’s advance is remarkable, given that furniture retail revenues dropped 5.7% in 2023 to $75.2 billion from an historic high of […]
Whether culture shapes brands or brands shape culture is a chicken or egg question. Both are inextricably linked, and a review of the academic literature doesn’t help tease out which comes first. Rather, the research focuses on how culture influences consumer’s perceptions of brands, not the role that brands play in influencing culture.Bernard Arnault, the […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam