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Resolving The Tension Between Quiet Luxury and Status-Seeking Conspicuous Consumption

A New York minute ago, quiet luxury replaced conspicuous consumption and became all the rage. Now it’s retreated from the headlines with fashion insiders rejecting the phrase as too overused: “An overly TikTok-ified way of describing classic, refined clothing,” the Wall Street Journal reports. Italian designer Brunello Cucinelli, who fully embraces the trend if not the terminology, […]

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Italy Calls Out Dior For Unethical Supply Chain And Warns Other Luxury Brands About Abuses

A Milan court just placed LVMH’s Christian Dior brand under judicial administration for a year after an investigation found two of its Chinese-owned subcontractors based outside Milan had exploited their workers. This followed a similar judgment in April against Giorgio Armani for “culpably failing” to oversee its suppliers, according to Reuters.While Dior was not held […]

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RH Remains Far From The Summit Of ‘Luxury Mountain’

In RH’s first quarter 2024 report to Wall Street, CEO Gary Friedman tried to put a positive spin on otherwise depressing news – the lipstick-on-a-pig metaphor comes to mind.For years, Friedman has defined the long-term vision for RH to “climb the luxury mountain,” but it reached its peak in fiscal 2021 with revenues of $3.8 […]

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Are Luxury Consumers Ready For Chanel To Change Creative Direction?

Rumors have persisted for years that Chanel’s artistic director Virginie Viard was on her way out. However, in early May at the Marseille cruise collection show, Chanel president of fashion and accessories Bruno Pavlovsky disabused those rumors, emphatically stating to Fashion Network:“Virginie is doing extremely well. You know, ever since she succeeded Karl Lagerfeld, certain […]

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Luxury Brands Have An Innovation Gap: Here’s The Fix

In the classic Annie Hall movie, Woody Allen’s character memorably said, “A relationship is like a shark. It has to constantly move forward or it dies.”  Brands are a lot like sharks. To avoid dying, they’ve got to keep moving forward and that means they must innovate.For legacy luxury brands steeped in heritage, innovation presents a challenge. […]