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Who Are the HENRYs? What Do They Want? Why Do They Matter?

HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k.  They don’t think of themselves as affluent or luxury class. Quite the opposite:  they view themselves as middle-class.  But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]

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M2W Conference

M2W 2016: Marketing to Women Conference (May 3, 2016, NYC)

Understand the HENRY ( High Earners Not Rich Yet ) female consumer demographic for future marketing success If retailers and marketers aim to draw more HENRY women, with their significantly greater spending power over middle-income consumers, they need to combine strategies borrowed from high-end brands, along with more mass-market tactics, to send a clear message […]

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beauty

Changing Face of Prestige Beauty

New reports get under-the-skin of today’s affluent beauty customer Marketing and selling prestige beauty products used to be a straight-forward business.  You recruited a super-model or celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sold it through department stores, with a little sampling and gift with […]

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What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future

Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?,  uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs.  They are the high-earners-not-rich-yet customers with household […]

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Luxury Brands & Demographic Disruption: What’s Your Strategy?

In a recent talk at the Hackers on the Runway conference in Paris organized by TheFamily, marketer-extraordinaire Seth Godin asked “Is Digital the End of Luxury Brands?”  Rather, the question should be “Is the Digital Generation, i.e. the Millennials, the End of Luxury Brands?”  Unity Marketing supports brands examine the disruptive influence of the demographic […]

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